The awards honor the year's most innovative packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability and are claimed to be the biggest and longest-running in the beauty industry and serve to platform the latest key industry trends, as well as the sharpest new designs on the market.
Two of its newest categories- sampling/travel size products and at-home devices and tools were added to the list last year after organizers recognized the growing impetus that they now carry within the industry.
“HBA Global looks forward to showcasing some of the year's most stand-out beauty and personal care products and we are proud to continually support and encourage our industry's creativity and engineering achievements,” said Jill Birkett, brand director, Beauty & Wellness.
According to HBA, any size company, including suppliers, design firms, marketing agencies and brand manufacturers can submit designs on the provision that the packaging concerned entered the retail market from June 1, 2011, to 30 June 2012.
Designs that have been refreshed, improved, or offer new features or technologies are also eligible to participate. Entries will be judged by a ‘Committee of 100’ comprised of industry professionals, designers, suppliers and members of the media.
Originality, creativity and branding will stand out
The organizers say submissions will be evaluated on originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.
"With packaging design being a key influencer in purchasing decisions, innovations in decorating techniques, containers and compacts, and other packaging components have been on an upswing,” says Birkett.
Each of the category winners will be displayed on the event floor, providing valuable industry exposure to individual packaging designs and innovations.
The deadline for submissions is March 23. For further information about the IPDA awards, please click here.