Packaging companies adopt reduction route to stay on sustainability track

By Pooja Kondhia

- Last updated on GMT

Related tags Cosmetics player natura Recycling Environment

Packaging companies adopt reduction route to stay on sustainability track
With sustainability still a major topic of concern within the industry, companies continue to explore other avenues to keep up with environmentally friendly initiatives, and we take a look at some of these packaging options.

As consumers demand increasingly innovative packaging options to counter the damage being done to the environment through over use and waste of materials, companies have come up with ways to reduce the amount of packaging wasted and increase recyclability.

Refilling to reduce

Eastman’s Chronos packaging has been designed especially for the Brazilian cosmetics player Natura in the form of refillable cosmetics jars in a manufacturing process that is significantly more efficient.

The packaging has been developed so that the refill packs can be easily snapped on and off for Natura skin care products, giving consumers the chance to reduce the amount of packaging they purchase and lower their carbon footprint.

This reduces the amount of packaging material being used and eventually thrown away, appealing to consumers keen to reduce the environmental impact of their purchases, without having to sacrifice the aesthetic aspect of the product.


California-based Arminak has launched dual packaging that saves time as well as reduces waste for cosmetics and personal care applications.

Using one bottle for packaging two formulations that are blended and dispensed in one cuts down on the amount of materials used, reducing the negative impact on the environment. It also saves time taken to mix two ingredients together manually.

The OMD-10 model holds both liquid and powder separately in the same bottle and combines them together at the point of use to maximize the efficacy and potency of the product.

Eco in a bottle

Another company to recently launch packaging that uses less material is Berlin Packaging with its patented eco.bottle​, that cuts plastic use by more than two thirds, is 100 percent recyclable and has a compostable mould-fiber shell.

Targeting the personal care market, the outer shell of the container can be split off the side and separated from the inner liner. The fiber halves, made from old corrugated board and newspaper, can be recycled up to seven times, said Berlin.

It added that the low density polyethylene inner pouch and closure could be recycled in the same waste stream as plastic shopping bags.

Related topics Packaging & Design

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