The move aims to unite US businesses in the packaging, raw materials and ingredients areas of the cosmetics and personal care industry, using US delegates and trade missions as a bridge to forge contacts with foreign delegations during the event.
“For three days in June our US exhibitors will be able to meet face-to-face with prospective foreign buyers and hopefully increase their export potential in multiple market,” said Jill Birkett, brand director of beauty & Wellness for HBA show organizer UBM.
HBA was chosen to be a part of the IBP for a number of reasons, which according to the organizers include being a leading event for the cosmetic and personal care industry, the high export potential of the products being platformed at the event, the fact that it takes place in New York City, as well as the high number of international buyers and suppliers that attend the event.
IBP targets industry events to increase overseas business
The IBP was created by the Department of Commerce to highlight and promote international trade opportunities for US businesses, with the aim of matching buyers from other nations with those US-based businesses they represent.
On top of this, the Department of Commerce also provides US companies participating at the HBA practical assistance concerning areas such as export and market analysis for any specific international markets they might want to target.
To put the spotlight on the trade mission, HBA has pledged to operate a dedicated International Business Center at the show that will be manned by country and industry experts from the US Commercial Service.
Forging links with international trade
The dedicated space will facilitate international cosmetic and personal care professionals, allowing them to meet with US exhibitors, as well as giving advice about international trading partnerships and giving general information about the HBA show and its contents.
The office will also serve as a starting point to arrange interpreters, source specific market analysis, as well as providing private meeting rooms and a lounging area.
HBA 2011 will take place June 28 – 30 at its traditional venue in mid-town Manhattan, the Javits Center. For more information, please click here.