Two-tone eye shadow pigments launched by DayGlo

By Katie Bird

- Last updated on GMT

Related tags Color

A range of dual-color pigments has been launched by DayGlo Color Corporation that change color depending on the angle at which they are viewed.

Products in the Gemini Colorants range have been designed for use in eye make up products, and are dual-tone and pearlescent, with two distinct layers of color visible from different angles, the company explained.

“… with a simple shift of your head you can see the colors change before your eyes – from blue to red, from lilac to black, or even from green to gold,”​ vice president of marketing at DayGlo Kevin Sonby explained.

The Gemini Colorants are based on a natural mica interference pigment, vice president of R&D Tom DiPietro said.

“The interference pigments are usually colorless but produce a colored effect by the way interact with light,”​ DiPietro told USA.

In order to create the Gemini Colorants range DayGlo started with an interference pigment and then bonded traditional color pigments to its surface, he said.

“When viewed one color will dominate at one angle, and another at a different angle,”​ he explained.

Eyes, lips and liquid products

While Gemini Colorants have been designed for use in eye shadow products - they meet all FDA requirements to be used in the eye area – they also have other uses in the world of cosmetics and personal care.

In addition to eye shadows, the range also has a pigment suitable for lip products. This could be expanded on, according to DiPietro, if there was significant industry interest.

Furthermore the pigments could be incorporated into liquid products such as shower gels.

“You could imagine say a bath product that would appear two different colors on the shelf, to increase shelf appeal, although this effect would not occur when the product was used on the skin,”​ he said.

Related topics Formulation & Science

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