Henkel appoints new head of Consumer Goods

Related tags North america

German-based cosmetics company Henkel has announced that Stefan Sudhoff, corporate senior vice president cosmetics/toiletries, has been appointed to lead Henkel Consumer Goods, succeeding Georg Baratta.

Henkel Consumer Goods is headquartered in Scottsdale, Arizona, and markets a wide range of consumer brands including soaps, laundry detergents, air fresheners and antiperspirants.

"I am very pleased to appoint Stefan as head of our consumer goods business in North America. He has longstanding and successful global experience at Henkel,"​ said Hans Van Bylen, member of the Henkel management board.

"North America is one of our most important markets and I am sure that Stefan and his entire team will work to drive our Consumer Goods business forward in this important region."

Sudhoff has been working with Henkel Cosmetics in various positions for almost 25 years. In addition to his responsibility for the body care strategic business unit and the Latin America and Central & Eastern Europe regions, he has also been responsible for the strategic steering of the North American Henkel Cosmetics business since 2006.

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