The three-day summit will comprise a 2-day conference program preceded by two interactive workshops conducted by Organic Monitor’s head of technical research, Judi Beerling.
The first workshop will analyze and compare natural and organic cosmetics standards in North America, Europe, Asia-Pacific and other regions, and the second will assess global business opportunities within the industry, highlighting major trends and developments and identifying growth openings.
The conference itself includes a session on ethical marketing.
At a time when many beauty companies stand accused of greenwashing, and others are struggling to communicate sustainable values, say Organic Monitor, this session examining best-practices will aim to educate companies about ethical marketing.
The session will cover topics such as sustainable brand development, ethical retailing and consumer behavior towards natural products.
A panel comprised of CEO’s from leading natural cosmetics firms such as Jurlique, Kiss My Face and Sustainable Youth Technologies will discuss how sustainability can give a competitive advantage in the cosmetics and personal care market.
Eco-labels and regulatory developments
Still a hot topic is the issue of natural and organic cosmetics standards, which, despite a high level of anticipation, few have had a large impact on North America, according to Organic Monitor.
A session devoted to the issue of eco-labels and regulatory developments will provide an update on initiatives in North America and Europe including the Natural Products Association (NPA) standard, the NaTrue initiative and the Cosmos standard.
A panel discussion will debate whether eco-labels are the key to increasing consumer confidence.
Investments and green formulations
The final session of the conference will address the issue of formulating products with natural ingredients, looking at how some of the major technical hurdles faced by companies wishing to formulate natural cosmetics can be overcome.
Additionally, as the natural cosmetics industry is characterized by small and medium-sized companies, a leading financial institution will discuss the financing and investment options available to such companies.
For further details about the contents of the summit and attending, please click here