Nine Naturals launches first hair care line for pregnant mothers

By Simon Pitman

- Last updated on GMT

Related tags Personal care products Hair care line Cosmetics

Personal care provider Nine Naturals is launching what is claimed to be the first ever hair care line formulated specially for expectant mothers.

Called Oh Baby!, the line consists of a minty shampoo and a conditioner that have been formulated from the company’s principle Nine Naturals range – which is focused on avoiding harsh chemicals and preservatives.

This means that, instead of containing the average 25 different ingredients, the hair care formulations contains just nine principle ingredients, vetted as safe for mothers-to-be.

Free of all harsh chemicals

Free of sulfates, phthalates, parabens and DEA, the range is being launched in retails stores throughout the US from this week.

Its maker says it wants to assure pregnant mothers that they will not be exposing their baby-to-be to any chemicals that might have associations with allergic reactions or are potentially toxic.

The company says that, besides avoiding harsh chemicals, its formulation includes essential plant oils, organic aloe vera and B5 – ingredients that address the specific hair care needs of expectant mothers, wihch often turns dry and limp in the latter stages of pregnancy.

Co-inciding with greater awareness of baby care formulation

The launch of the new line also highlights the fact that the US government does not currently require health studies or pre-market testing for personal care products, the company claims.

The launch also co-incides with a campaign initiated by The Campaign For Safe Cosmetics claiming that there are potential dangers associated with certain baby care personal care products formulated with potentially toxic ingredients and currently sold on the US market.

The campaign has been given much media attention in recent months and has fuelled a number of parent-driven campaigns to outlaw potentially dangerous ingredients in the formulation of baby personal care products.

Related topics Market Trends

Related news