Rexam targets promotional campaigns with new mini dispenser

By Katie Bird

- Last updated on GMT

Related tags Rexam Cosmetics

Personal care players launching promotional programs with trial products are the target of Rexam’s new mini dispenser.

The packaging giant believes that in these difficult economic times the number of companies offering miniature testers and trial size products will increase, as they try to lure in new consumers.

Targeting new promotional campaigns

Rexam aims to pick up this business by strengthening its Sofistic’s range of mini products.

“The latest addition to our Sofistic’s range anticipates further industry demand for hard-hitting, brand-building, promotional programmes that demonstrate a powerful return-on-investment,”​ said Rexam’s global sales director of promotional samples Eric Desmaris.

“In today’s challenging market environment, with so many new personal care products being launched, cost-efficient, innovative mini-products programmes are the way to create customer contacts that result in sales success.”

The new addition to the product line is a 7.5ml dispenser, which joins the 1.2ml, 2ml, 5 ml, 10ml, 15 ml and 30ml containers.

Rexam claims the product is fully customisable and can be decorated to fit the needs of the customer and the brand.

Travel size options

In addition to trial products and promotional programs, the Sofistic’s range can also be used for travel size formulations.

With an increasingly mobile population and the continued liquid restrictions on air travel, demand for travel sizes of favourite products is likely to rise.

“And our research shows that today’s on-the-go consumers enjoy the easy transport of their favourite products, for use in the office, in the car or wherever their active lifestyles take them,”​ said Desmaris.

Dispensing systems was not Rexam’s strongest performer in the company’s 2008 financial results released last month.

According to the company, demand for pumps and samplers was lower as customers focused their efforts on refining existing product lines rather than launching new products.

The company’s make-up division, however, benefited from increased volume demand from key European players.

Related topics Packaging & Design

Related news