Topical vitamins fight against skin aging

By Katie Bird

- Last updated on GMT

Related tags Vitamin a Vitamin c Antioxidant

A new range of topical vitamins designed to counteract skin aging
have been released marking the launch of Vitivia, the aesthetic
division of US-based JSJ Pharmaceuticals.

The Pro:Vitamin line will add to the growing number of anti-aging products that are distributed through physicians offices, reflecting the company's strong links in this area and the strength of the channel.

Achieving stability of the compounds According to Vitivia the benefits of most topical vitamins have been limited by the inability to stabilize the compounds when exposed to air and light, which many companies have addressed by adding preservatives to the formulation.

However, the Pro:Vitamin products have an individualized dispensing system, which solves the problem of product stability, stated the company.

The range can then remain preservative free which Vitivia hopes will appeal to the modern consumer who is attracted by all things natural and chemical free.

Small biodegradeable capsules contain a daily dose of the formulation therefore offering the consumer a consistent product that offers the same formula on the first and last day of the treatment period.

Single vitamin formula The Pro:Vitamin line includes three products - Pro Vit A15, Pro Vit C10 and Pro Vit E5 containing pure vitamin A, C and E respectively.

Pro Vit A15 contains vitamin A at 15 percent and promises to increase skin cell turnover rate, smooth fine lines and reduce skin inflammation.

Pro Vit C10 promises to protect against free radical damage and stimulate the synthesis of collagen, whereas vitamin E has been shown to reduce inflammation and enhance the activity of other antioxidant systems.

The fact that the vitamins appear individually in the formula sets the product apart from other topical vitamin formulas currently available on the market that usually offer a combined formulation.

This separation allows for greater individuality of treatment, although a consumer will be able to combine the products without any adverse affects, assured Betty Sweet from JSJ Pharmaceuticals.

Physician dispensing a natural step for Vitivia As Vitivia is a division of JSJ Pharmaceuticals - a producer of prescription only skin treatments - the physician's office seemed like a natural choice for the Pro:Vitamin line, explained Sweet.

The company has strong relationships within the medical community, she said, adding that depending on the success of the product line it may expand into other distribution networks in the future.

Similarly, the product range will be limited to US distribution for the time being.

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