Skin care inspired by cosmetic surgery
significant number of skin care ranges inspired by ever
popular cosmetic surgery treatments.
A number of new products showcased at the Paris show were billed as an alternative to surgery, complementary treatment to be used before and after surgery, or products designed by cosmetic surgeons in collaboration with cosmetics companies. Many of the releases were showcased at the events Zoom concept, an area designated to young companies starting out in the industry, where the popularity of the trend with the new generation of cosmetics companies was evident. Rodial, a UK-based company, was showcasing its Glamotox and A list Cleanser at the show. Glamotox, a daily moisturiser with muscle freezing properties, is billed as a 'glamorous' alternative to botox. The product claims to have a similar effect to botox, although admittedly somewhat more subtle and over a longer period of time, but without the need for needles and painful injections. In addition, Laboratoire Idenov was launching its first range of products at the show, claiming that its range of anti-ageing treatments and products go further than traditional ranges. The Idenov range takes inspiration from the specialised techniques used by dermatologists and clinical aestheticians, referencing its dermal peel mask to rejuvenate and boost facial skin. Furthermore, MTX Technique de Soin's anti-ageing line was launched earlier this year designed to complement and boost the effects of cosmetic surgery procedures. The range is the result of collaboration between Laboratoires LCA France and cosmetic doctors. Another product range influenced by the expertise of cosmetics surgeons is the anti-ageing range from Swiss company La Crèm, also present at the show. La Crèm's products are designed by Swiss plastic surgeon Dr Jean-François Emeri in conjunction with a Swiss research laboratory. According to the company the Edelweiss anti-ageing range is the result of Dr Emeri's realisation that skin care with preventative or therapeutic effects can be very effective, as well as complementing plastic surgery options. The recent trend appears to be linked to the increasing popularity for cosmetic surgery such as dermal fillers and anti-wrinkle injections as a less invasive alternative to plastic surgery in the fight against ageing. Indeed, a recent cross cultural survey from healthcare specialists Allergan found that European women in particular are interested in non invasive cosmetics medicine, in contrast to their American counterparts, who tend to go for the more comprehensive plastic surgery options. According to the survey UK women are particularly open to the idea, with 35 per cent saying they would consider having anti-wrinkle injections.