Anheuser-Busch launches skin balancing water worldwide

By Simon Pitman

- Last updated on GMT

Related tags Coffee Drink Alcoholic beverage

Global drinks company Anheuser-Busch has launched a new line of
bottled water that will be marketed as an integral part of any skin
care regime in a bid to make a side-step into the ever-growing skin
care market.

The Borba-branded Skin Balance Waters will be launched in clarifying, age defying, firming and replenishing varieties throughout leading global markets in a bid to tap into the market for targeted skin care regimes that address specific issues. Alongside the bottled water, there will also be a powder form of the skin care line distributed through Aqua-Less Crystalines, which will be marketed solely in the United States, at the beginning. The drinks line will be marketed in leading markets throughout Europe, but the company said it would not be distributed in the Asia Pacific region, where the market for such products is already developed in key countries. Specific terms of the agreement were not revealed, but the company is hoping to tap into a market that is fast-growing, by combining the desire for healthier drinks together with demand for food and beverage products that are said to enhance the physical appearance of both skin or hair. The new line of Borba drinks contain antioxidants, vitamins and botanicals, with each drink being formulated to provide the minerals and properties to help provide 'a clearer, firmer skin, and help for dry, dehydrated skin, the company claims. Initially the line will be available at high-end retailers such as Sephora, Ults and Equinox Gyms from November, as well as online, but eventually it is expected that the distribution will tap into the existing and extensive Anheuser-Busch distribution network. Borba CEO Scott Vincent said that the distribution agreement would mean the company can also tap into Anheuser-Busch's worldwide marketing network, something that should help it to tap into a varied and far-reaching consumer base. "Adding the BORBA Skin Balance Waters and Aqua-Less Crystallines to our portfolio allows us to participate in the emerging nutraceutical beverage category,"​ said Dave Peacock, vice president of business operations, Anheuser-Busch. ] "The BORBA line of beverages provides innovative and highly profitable products for our wholesalers and retail customers, while expanding our business into high-growth beverages beyond beer,"​ he added.

Related topics Market Trends Skin Care

Related news

Related products

show more

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Create gentler, eco-friendly personal care

Create gentler, eco-friendly personal care

Content provided by Covation Bio™ PDO | 22-Jun-2023 | White Paper

Zemea® propanediol is a 100% plant-based humectant and solvent that’s easy on skin and the planet. This single, natural ingredient boosts moisturization...

Related suppliers