Two expeditions will take place in July and September of this year with Dr Jean Yves Berthon, CEO of Greentech, collaborating with explorator and expert in polar expedition Janot Lamberton in the co-organisation of the event. According to the company the aim of the mission is to explore the icecap further in order to go into detail about the marine based ingredients growing in this area, an inhospitable medium. Intensive research will focus on algae harvests on the cap surface, raising the bar for competing ingredient manufacturers. Hoping to cash in on the booming marine extract trend that has been driving the naturals market at present, companies are increasingly creating product lines that use marine based ingredients. Expanding an inventory that has already started, the research is hoped to provide a deeper analyses and scientific publications, which will in turn aid more successful biotech active ingredient innovation. Marine biotechnology is said to be one of the best ways to help fight the signs of ageing, inflammation, by stopping free radicals and slowing the degradation of the skin - prompting many companies to draw on research from companies such as Greentech to establish a solid knowledge base when creating products. The new research comes at a time when there is a hive of activity surrounding marine derived ingredients, speaking at In Cosmetics in Paris earlier this year, Cathy Laporte marketing manager for the show, said, ""Marine based activity is obviously a growing trend in the cosmetics industry, made apparent by the number of ingredient manufacturers promoting such products at the show". Many companies are now making use of the growing need to look younger through natural and organic means. Leading ingredients provider Symrise' has recently partnered with Italian biotech company focusing mainly on the development of microalgae. Having worked with Cutech since 2003, Symrise is hoping to draw on its expertise in the development of preclinical screening assays and on the discovery of innovative actives - focusing now on harnessing the natural benefits of marine ingredients. Symrise has stated that the partnership with Cutech will help it to continue to 'expand its core competence in natural active ingredients that are derived from sustainable resources'. Atrium Biotechnologies has also created a new marine derived product named Homeosta-Sea, said to be the 'marine solution for skin homeostasis'. The product contains four ingredients taken from different parts of the algae, which alone or in combination aid skin health and appearance. The four components, Homeo-Sheild, Homeo-Age, Homeoxy and Homeo-Soothe, come from brown algae and brown seaweed found in the Atlantic Ocean, near the coast of Brittany, France. Said to be rich in vitamins and minerals, the seaweed is known to tolerate desiccation, temperature variations and high saline water and the components make up a product that could possibly ignite the growing trend - enticing manufacturers with its multi-functional skin care properties.