Banana Boat launches new sunscreen technology

By Simon Pitman

- Last updated on GMT

Related tags Sun care Ultraviolet

Sun care provider Banana Boat, part of the Playtex Products group,
has launched an expanded sun care line that includes its newly
developed AvoTriplex technology.

It is said to provide long lasting photostable UVA and UVB protection, focusing on increasing consumer demand for sun care products that provide all round and durable protection. The company says that the technology relies on an FDA approved ingredient that protects against UVA, which causes aging and can lead to cancer, together with providing added protection against the primary cause of sunburn, UVB rays. The AvoTriplex technology combines Avobenzone, a powerful UVA absorber that can weaken after prolonged sun exposure, and a stabilizing agent to prevent the sunscreen from breaking down under the sun's rays. It is also said that this combination of ingredients includes a UVB enhancer, which, unlike ordinary sunblocks, enables the sunscreen to last longer under the sun's powerful rays. The new technology is being included in a wide range of the company's sun care products, including its Ultramist sports sprays, Daily Sunblock Lotion SPF 30 and SPF 50, as well as its Kids and Sports Dri-Block product lines. "Banana Boat has made it easier and safer to stay out and enjoy the sun with our new AvoTriplex, and Powder-Dri technologies,"​ said Jean Fufidio, marketing vice president for Banana Boat. Having restructured its packaging and skin care products in 2005, the Banana Boat sun care line has proved to be the company's biggest growth brand, continuing to drive the company's financial results. For the company's first quarter results, revealed at the beginning of May, it reported that sales in its skin care division grew by 8 per cent to $82.8m, against total net sales up 3 per cent to $180.9m. The company stated that the strong sales were largely attributable to both its Banana Boat brand and its Wet Ones brands, further enhanced by the fact that sun care returns had been particularly low for the 2006 season. The company is also expecting that the recent acquisition of the Hawaiian Tropic brand will further increase its footprint and growth potential in the sun care segment. "The acquisition of Hawaiian Tropic is in line with our core category focus and it enables us to expand our presence internationally, in our fastest growing segment - Skin Care. The acquisition will also help further diversify the profitability of our total Company portfolio,"​ said company CEO Neil DeFeo.

Related topics Formulation & Science Skin Care

Related news

Show more

Related products

show more

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Related suppliers