Bakic received the award for designs created for the relaunches of both the Nivea beauté skin care range for Beiersdorf and the Joico salon hair care range for Shiseido. Dieter Bakic stated, "We have developed two outstanding products whose array of materials is distinguished by a smooth texture, iridescent colours and soft translucence". "By combining innovative technology and our expert knowledge of the cosmetic market, we created truly significant products." Receiving the award at the presentation evening in Hannover last month, the company gained recognition of its innovation in the cosmetics packaging industry, with the Chairman of the panel of independent judges, Fritz Frenkler, stating, "Design is gradually regaining its rightful place, because if a design's not innovative, it's not design, it's styling". Held every year, the iF product design 2007 award is the second achievement this year for Bakic's designs, following the Nivea beauté range receiving the German Packaging award. The custom Nivea design and the solution based on a standard design, Joico, should further consolidate the company's ranking as a leading player within the competitive market, whilst also generating further interest in the Beiersdorf and Shiseido products. The event itself achieved further recognition as the leading and best-known design competition in the world, with more entries this year than ever before. The product design award for 2007 saw 2293 products entered from 35 different countries - competing in 12 different categories, with design and innovation pitted as the presiding requirement for entry. "In a competition like the iF product design award, designers and companies are encouraged to be creative, independent and accurate in their workmanship" said panelist Egon Babst. The competitive nature of the event therefore plays a vital role in helping to continually raise standards in product design".