New skin care line targets bikers

By Simon Pitman

- Last updated on GMT

Related tags Skin care Foot

Taking niche products to new levels, biking enthusiasts have
developed a new line of products targeting the specific needs of
bikers, including a line formulated for tattoo aftercare.

US-based Biker Skin Care Products has been co-developed by board-certified podiatraist Dr. Hal Abrahamson in conjunction with Todd November – both of whom are biker veterans. As well as the tattoo treatment, the line also includes skin care products that tackle the sun- and wind-burn, and the foot conditions familiar to bikers who clock up thousands of miles on the road every year. The line tackles the growing trend towards niche products that address specific skin care issues. As well as hair and skin care products designed for every type of issue, a number of products have also sprung up to tackle life style issues, too. Like Biker Skin Care Products, O'Keefe's Working Hands hand cream has enjoyed significant success targeting male skin care for the type of individuals that would not usually use such products. Farmers, engineers, mechanics, DIY enthusiasts and other individuals with occupations that that are tough on hands, have picked up on the line and contributed to its phenomenal success. Similarly, November said that he had decided to develop the biker line following 30 years on the road, after which many areas of his skin had been weathered by the lifestyle. Although he said there were products available on the market to treat these conditions, he said that nothing had been specifically formulated and marketed with the biker in mind. Speaking about the development of the skin care line, November said. "They allow bikers to do what they enjoy most – ride their motorcycles for longer periods of time and later in life without having to worry about the long-term effects of being exposed to the elements." The line includes Tattoo Boost, a nourishing tattoo aftercare treatment, and Biker Kaboom Foot Powder, billed as an effective treatment for foot odor – prevalent amongst bikers who spent long periods of times in big boots exposed to high engine temperatures and exhaust fumes. The line also includes Biker Sun Screen and Biker Boot Blast, a spray designed to help treat leather motorcycle boots. "Bikers take incredible care of their bikes," said Dr. Abrahamson. "We feel that they should treat their skin and their feet like they take care of their bikes."

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