Silica is calling its beauty water "naturalizer designer water" and offering it as an alternative to anti-aging treatments like Botox and collagen injections.
In addition to drinking a liter or two of water a day, Nautilus Mineral Waters of America encourages users of its product to "spritz" the water all over the body three times daily.
The company claims that by following these guidelines, Silica BeautyWater helps repair the condition of aging skin while preventing futuredamage, as natural silica is essential for collagen formation.
Silica Beauty Water is being marketed by Nautilus Mineral Watersof America and will soon be available through mass market retailers, drug stores and health and nutrition stores throughout the US.
The product will be packaged in a sea blue bottle, which has been designed to shade the liquid silica from the sun's rays.
The desire to woo customers concerned by their aging looks with so-called natural solutions is growing. Last week CosmeticsDesign reported how Health Logics Laboratories has created an advanced skin beauty serum by combining patented BioCell Collagen II, powerful antioxidants and cosmeceutical herbs that the company claims work together to nourish and rejuvenate the skin to produce "age-defying" results.
Health Logic believes that Derma Beauty HA GOLD Dramatic Effects is a viable alternative to surgery and injections for those who want to attempt to reverse the effects of aging.
"We are confident this product will help consumers who are looking for a natural skin formula to help manage signs of aging, sun damage and air pollutants," said John Digles, a spokesperson for the company. BioCell Collagen II is a combination of collagen type II, chondroitin sulfate and a reduced molecular weight hyaluronic acid (HA) manufactured using patented technology.