Airspray technology to create bathtime bliss

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Related tags: Hygiene, Airspray

Netherlands-based Airspray International's Waterguard dispenser
technology is to be used in a new foaming bodywash by US personal
care product supplier Bath & Body Works, which operates more
than 1,600 stores worldwide, with net sales of $1.75 billion.

Netherlands-based Airspray International's Waterguard dispenser technology is to be used in a new foaming bodywash by US personal care product supplier Bath & Body Works​, which operates more than 1,600 stores worldwide, with net sales of $1.75 billion.

Airspray said the application was a perfect fit with its instant-foamer technology, which is said to offer a creamy and rich product, without use of chemical propellants.

The water resistant WRF3 used in the new Pure Simplicity Bath & Body Works foaming bodywash is part of the new WaterGuard line of one-touch foamers recently unveiled by Airspray. It is fitted with a 250 ml PET clear cylinder and complements the company's clean, elegant packaging look and brand identity.

According to Airspray​, the first four models in the new WaterGuard lineup - the WRF3, WRT4, WRD4 and WRM3 - offer consumer product manufacturers attractive new instant-foam dispenser options, with a variety of outputs and sizes, for a wide range of bath and shower personal care product applications.

The new foamers have been designed to offer safe, one-hand operation, allowing a precise mixture of liquid and air with a single press of the smooth-action button, and to appeal to both kids and adults alike.

The retailer's introduction of the new bodywash subcategory follows the successful national 16-SKU launch of foaming handsoaps for adults and children.

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