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Coty reformulatesWella  hair color adding ME+ to Koleston Perfect

Coty reformulates another hair color brand, adding ME+

Monday evening in New York City, Coty executives, R&D leaders, and creative professionals hosted a launch event for the newly reformulated professional color product Koleston Perfect with ME+. But the new hair color is about more than a technology update; Coty is positioning the Wella brand as the safer, smarter choice for educated, discerning, consumers.

4 independent brands that have disrupted the deo business

4 independent brands that have disrupted the deo business

Personal care isn’t the flashiest or most glamourous segment of the industry. But many an indie brand in recent years has launched with innovative versions of the daily staple that is underarm deodorant. Here, Cosmetics Design looks a small selection...

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