Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.
![Kao study has demonstrated that skin pH and temperature can affect the antimicrobial activity on the surface of the hands. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/kao-study-finds-that-skin-ph-and-temperature-affect-hand-barrier-antibacterial-function/13099004-1-eng-GB/Kao-study-finds-that-skin-pH-and-temperature-affect-hand-barrier-antibacterial-function_news_teaser.jpg)
Surface defence: Kao study finds that skin pH and temperature affect hand barrier antibacterial function
from CosmeticsDesign-Asia.com
![LG Household & Health Care is set to expand and strengthen its position in the North American beauty market in 2022. [LG H&H]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/lg-household-health-care-will-expand-north-american-business-in-2022/13137955-1-eng-GB/LG-Household-Health-Care-will-expand-North-American-business-in-2022_news_teaser.jpg)
Taking the leap: North American expansion on the cards for LG H&H in 2022 – CEO
from CosmeticsDesign-Asia.com
![L'Oréal wants to specifically direct its methods towards predicting androgenetic alopecia in men - known as male-pattern baldness [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/10/l-oreal-patents-hair-loss-prognosis-diagnosis-and-treatment-methods-for-alopecia/13142279-1-eng-GB/L-Oreal-patents-hair-loss-prognosis-diagnosis-and-treatment-methods-for-alopecia_news_teaser.jpg)
Predicting hair loss: L’Oréal files patent on alopecia prognosis, diagnosis and treatment
from CosmeticsDesign-Europe.com
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert_news_teaser.jpg)
End of an era? Lush social media shutdown part of wider beauty shift, says expert
from CosmeticsDesign-Europe.com
![A combination of several factors are set to propel online sales growth across the beauty category in 2022. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022/13162239-1-eng-GB/Shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022_wrbm_medium.jpg)
Online phenomenon: Why beauty brands can expect e-commerce boom to continue in 2022 – Shopee
Voice of the Industry
"Experiential kind of experimentation": P&G steps into metaverse with BeautySPHERE platform
Digital
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement_wrbm_medium.jpg)
Digital-proof packaging: Labels are the ‘last marketing opportunity’ for beauty brands
Digital
![The acceleration of wellness and self-care trends during the COVID-19 pandemic is accelerating the eradication of the beauty consumer’s long-held desire to completely erase the signs of ageing. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/how-the-pandemic-redefined-anti-ageing-for-beauty-consumers/13148163-1-eng-GB/How-the-pandemic-redefined-anti-ageing-for-beauty-consumers_wrbm_medium.jpg)
‘Age reversal is dead’: How the pandemic redefined anti-ageing for beauty consumers
Anti-Aging
![Every tube of Garnier's 'no rinse' conditioner slashes total carbon footprint by 92% and aims to slash at-home water use by about seven litres per wash [Image: L'Oréal/Garnier]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/14/garnier-launches-no-rinse-conditioner-and-one-green-step-consumer-campaign/13156777-1-eng-GB/Garnier-launches-no-rinse-conditioner-and-One-Green-Step-consumer-campaign_wrbm_small.jpg)
