Beauty brands opt for multipart livestreaming
Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.
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![The Estée Lauder Companies has redesigned its Clinique Clarifying Lotion 200ml bottles, manufacturing them with a smart moulding technology that enables 10-15% reduction in waste during processing [Image: The Estée Lauder Companies]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/16/estee-lauder-to-launch-new-reduced-waste-clinique-bottles-using-moulding-tech/12826466-1-eng-GB/Estee-Lauder-to-launch-new-reduced-waste-Clinique-bottles-using-moulding-tech_wrbm_small.jpg)
Global Industry News
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![[Quench Botanics]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/quench-botanics-launches-k-beauty-inspired-products-tailored-for-local-consumers/12774024-1-eng-GB/Quench-Botanics-launches-K-beauty-inspired-products-tailored-for-local-consumers_news_teaser.jpg)
Customised for India: Quench Botanics launches K-beauty-inspired products tailored for local consumers
from CosmeticsDesign-Asia.com
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![MEPs have adopted a resolution vote that will add political pressure to the European Commission to respond, proving important for the cosmetic industry's fight to uphold its existing EU animal testing ban [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/16/european-parliament-adopts-resolution-vote-for-european-commission-action-to-end-eu-animal-testing/12827328-2-eng-GB/European-Parliament-adopts-resolution-vote-for-European-Commission-action-to-end-EU-animal-testing_news_teaser.jpg)
European Parliament votes for EU-wide plan to phase out animal testing
from CosmeticsDesign-Europe.com
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![Japanese firms collaborate to help influencers develop their own colour cosmetic products at a more manageable scale and cost. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/cosme-and-tokiwa-help-influencers-launch-make-up-brands-at-one-tenth-of-the-cost/12825287-1-eng-GB/cosme-and-Tokiwa-help-influencers-launch-make-up-brands-at-one-tenth-of-the-cost_news_teaser.jpg)
Helping hand: Japanese cosmetic firms help influencers launch make-up brands at one-tenth of the cost
from CosmeticsDesign-Asia.com
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![Telling stories about the people behind sustainable supply chains and production will be key for beauty - and all industries - moving forward, and bringing these voices to the boardroom will prove even more critical [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/15/sustainable-beauty-storytelling-is-the-future-says-eco-video-streaming-platform-waterbear/12823112-1-eng-GB/Sustainable-beauty-storytelling-is-the-future-says-eco-video-streaming-platform-WaterBear_news_teaser.jpg)
Storytelling can ‘break the echo chamber’ of sustainable beauty communication, says WaterBear
from CosmeticsDesign-Europe.com
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![Consumers and industry instead will shift the conversation towards very specific skin benefits, some associated with ageing but others not [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/28/anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-avon/12687008-1-eng-GB/Anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-Avon_wrbm_tiny.jpg)
![Natura &Co has become a founding member of The WaterBear Network and has a dedicated video channel it will use to create informative and inspiring content about its environmental and social efforts worldwide [Image: Natura &Co/WaterBear]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/natura-co-partners-with-waterbear-for-sustainable-beauty-video-channel/12711420-1-eng-GB/Natura-Co-partners-with-WaterBear-for-sustainable-beauty-video-channel_wrbm_tiny.jpg)
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