Click through to catch up on some of the industry's solutions to plastic waste an information you should know about cosmetics packaging.
Waterless formulation isn’t an entirely new concept, evidenced by bar soap, but with increased consumer interest in eco-conscious formulas the selection of solid, waterless and low-water formats has grown.
In today’s market, led by small and indie companies, personal care products from cleansers to sunscreens, serums, face creams, perfumes, haircare and lotions are being put in waterless, solid or low-water formats in a global market which is expected to surpass $8.9 billion, according to Future Market Insight.
Below are some of the formats brands are using to get their foot into this international marketplace, and some of the brands using them.
Beauty supply chains stretch across the world and end wherever a given consumer decides to throw their product away, but Izzy has a different plan.
Izzy is a prestige makeup brand with three hero products, mascara, gloss and brow gel, but what sets the brand apart is the complete supply chain overhaul they have designed, starting with a local supply chain and ending with consumers returning their used packaging.
Shannon Goldberg, the founder of Izzy and a 17-year veteran of the beauty industry, told CosmeticsDesign she was inspired to start the brand when she read an article stating that the cosmetics industry produces 200 billion pieces of non-recyclable plastic annually.
Plastic packaging is important in the beauty industry and rePurpose Global wants to create impactful accountability for plastic waste made by personal care brands.
According to rePurpose, 91% of plastic waste doesn’t make it to recycling and ends up in the environment. Svanika Balasubramanian, CEO and co-founder of rePurpose Global, told CosmeticsDesign a major contributor to plastic in the environment is where the plastic in the recycling bin ends up.
Balasubramanian said rePurpose found that roughly 75% of plastic recycled in countries like the US, Canada, the UK and Ireland ends up in countries like India, Indonesia and Vietnam.
More sustainable packaging is on the cosmetics industry agenda, and there are a number of options on the market today.
What qualifies as sustainable varies from market to market, company to company and consumer to consumer, but one of the main goals is to decrease or remove virgin plastic in a beauty brand's packaging.
But, when moving away from virgin plastic packaging, brands have to consider material performance, ease of decoration, transportation costs and logistics, as well as the social and environmental impacts that other materials may have.
Customer loyalty in color cosmetics can be elusive, but a makeup brand built around crayons and sticks has converted to a refillable model to give consumers a reason to come back.
Color cosmetics brand Trestique, based out of New York City, started six years ago built on the concept of a full makeup routine of stick and crayon-format products. Co-founder and co-CEO Jack Bensason said the idea behind the brand was to create a simple, single-brand makeup routine.
While it is common in the skin care market for consumers to purchase a whole routine under a single brand umbrella, Bensason said consumers were significantly less likely to do the same thing with makeup because retailers and brands were more likely to advertise their newest or trendiest product.
