This Month in Fragrance: November 2019

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (Arina_Bogachyova)
© Getty Images \ (Arina_Bogachyova)

Related tags Fragrance this month in fragrance clean beauty retail

Top fragrance news on this month featured a new retail shop, a new fragrance brand, and a new approach to ingredient transparency.

Read on to discover fragrance news highlights from November.

Caswell-Massey opens a pop-up shop on The Bowery

“The centuries-old American fragrance brand has been updating nearly every aspect of its business over the past 3 years and is now welcoming long-time consumers, new brand fans, and curious shoppers to experience the old and the new of Caswell-Massey at a small but stylish shop on the Bowery,” ​reported Cosmetics Design in early November.

The shop, called Tenth Generation, will be open at 312 Bowery in New York City through April. And there shoppers will have the chance to discover a wide array of Caswell-Massey products, including new and classic fine fragrances, scented bar soaps, essential oil blends, shave tools and products, as well as classic nail care and hair care from the company’s apothecary collection. Read more about the new Caswell-Massey retail shop here on Cosmetics Design.

QVC launches an in-house fragrance brand

In November, the video commerce platform launched a new fragrance brand created in collaboration with Jill Martin. She and QVC have seen success together before with a fashion and home brand.

Now Martin’s inspiration and QVC’s consumer data are joining forces on a brand called Potion 54. The rollerball fragrance comprises a blend of vanilla notes, warm woods, bergamot, and waterlily.

“The notes,” ​say Martin, “embrace everything I believe a woman should be: powerful, strong and bold while still being soft, approachable and inviting.” ​And, “It is portable, so it can be applied throughout the day to remind yourself of who you are, to be your own best friend and to get you a lift when you need a little self-love.”Read more about the launch of Potion 54, Jill Martin’s brands, and QVC’s newly launched private label makeup brand here on Cosmetics Design.

Sozio announces a new clean label fragrance collection

“Being transparent is key today in the perfumery landscape,” ​acknowledges Frederic Braud, general manager at Sozio in a media release about the company’s new collection. “Customers,” ​he says, “want to have access to the formula or build new guidelines that are more and more restrictive to keep control of the use of the raw materials.”

To that end, Sozio has created a clean label collection of fragrances. The supplier will share a list of raw materials for these fragrances with its customers, so they in turn can choose to pass that information along to end consumers.

Notably, the new Sozio collection will not include ingredients on a newly created company blacklist: “We are providing fragrances that don’t contain any controversial ingredients as well as sensitizing ingredients, allergens, endocrine disruptors, etc.,” ​explains Harmonie Soudan, regulatory affairs director at Sozio. “We are ensuring that our CLEAN FRAGRANCES are made without specific human or environmental health risks of concern.” Find out more about Sozio’s new clean label fragrance offering here on Cosmetics Design.



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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