Ao Skincare initially launched in 2015 and with this summer’s rebrand is poised to make waves in the US marketplace. The company sources its key ingredients from New Zealand and manufactures a portfolio of six facial skin care products here in the States.
Among Gray’s chief concerns for the rebrand is clear positioning as a clean beauty brand: “we wanted to make sure to tick all of the boxes around being clean and cruelty free,” Gray tells Cosmetics Design editor Deanna Utroske. “You can’t really release a product onto the market,” he says, “unless you tick all those boxes—it’s unethical to do that.”
The doctor-led brand makes use of distinctive, regional ingredients like astaxanthin from red algae and a retinoid mimic known as bakuchiol. Watch the full interview above to learn more!
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.