In this photo gallery we bring you a selection of the most eye-catching exhibitors at the event, showcasing dominant trends that included nail care and nail art, CBD hair care and some eye-catching color cosmetics offerings.
Cosmetics Design spoke to event co-founder Joseph La Manna during the show to find out more about its incredible evolution, which can be viewed by clicking here.
An event that has evolved fast
La Manna explained that the event started up just four years ago, taking up half an event hall at the Plaza Mayor expo space, but since then has grown to take up the entire exhibition area, including hall space that is not usually used for shows.
"We dedicded that Medellin needed a beauty educational event that was dedicated to industry professionals, allowing exhibitors to come in and show their latest products and techniques, and getting the product in the hands of professionals," said La Manna.
"What we are witnessing in the industry here is a lot of unique color and finishes that is really redefining aesthetics. This is being seen for both men and women in both the barber and hair care field as well as the color cosmetics area, and in particular for nail care."
CBD hair care and vibrant color cosmetics
In this photo gallery we bring you some of the most prominent trends at the event, which included CBD hair care and highly vibrant color cosmetics, which included an emphasis on the fast growing nail art gallery.
The gallery also highlights other video interviews that are to be published from the event, including a discussion with CBD hair care provider Barba Roja, as well as Mexican nail care provider Organic Nails and nail art specialist H La Cosadora. Watch out for them!