Expo Belleza event founder shares incredible growth story

By Simon Pitman contact

- Last updated on GMT

The Expo Belleza event in Medellin, Colombia has only been running for four years but has grown exponentially, having started off as a very small event for beauty professionals. Cosmetics Design spoke to event co-founder Joseph La Manna to find out more.

The event was first held at the Plaza Mayor exhibition space in 2015, taking up just half an event hall. Now the event has filled the entire exhibition space and has even spilled out into the hallways. 

In this video interview La Manna explains how demand for this event from beauty professionals has helped build an event that is now the focus of the beauty industry in Medellin, the whole of Colombia, and also internationally. 

Full show from attendees and exhibitors 

As testimony to this, not only was the event packed to capacity with exhibitors, but the lines to attend the event snaked right around the exhibition hall all morning for the first two days. 

During the conversation spoke about what was new at event this year and also what was trending. Nails are a huge category in Colombia, and this was reflected in the significant number of exhibitors promoting nail varnish and nail art. 

CBD-infused products were also making a big splash, with a number of players exhibiting dedicated skin care lines, as well as several CBD hair care lines. 

Related news

Show more

Related products

show more

Beauty from within: A natural pomegranate offering

Beauty from within: A natural pomegranate offering

Verdure Sciences | 01-Jul-2022 | Technical / White Paper

The symbiotic relationship between phenolic compounds and gut microbiota have gained attention for gut/digestive support, skin health, & beauty from...

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra Biotechnologies | 09-Jun-2022 | Product Presentation

Retinol is widely regarded in the cosmetics industry as a golden ingredient for ageless skin. Yet, it tends to lose its efficacy quickly due to a variety...

RESTORING FACIAL HARMONY

RESTORING FACIAL HARMONY

Lubrizol Life Science | 09-Jun-2022 | Product Presentation

Telophi™ biotech ingredient is a biotechnological extract that protects telocytes and proliferating epidermal stem cells from psychological stress to preserve...

Related suppliers

Follow us

Products

View more

Webinars