Qosmedix adds mini beauty packaging division

By Deanna Utroske

- Last updated on GMT

stock photo © Getty Images / (JulyProkopiv)
stock photo © Getty Images / (JulyProkopiv)
The supplier’s new Itty Bitty Beauty offering is a platform meant to simplify the design and packaging selection process for brands looking to add mini sizes to their cosmetics and personal care product portfolio. Qosmedix will launch its new platform next week at Luxe Pack LA.

Miniature beauty products have become increasingly popular as consumers shop for on-the-go options, discover new products via subscription boxes, and search for ways to limit unused product waste. And of course mini beauty packaging is popular because it’s charming too, in person and on the ‘gram.

“There is no one rule of thumb on how minis fit in a brand’s product portfolio or for what precisely a mini is,”​ Cosmetics Design editor Deanna Utroske observed​ during a panel discussion on mini beauty packaging at last year’s ADF&PCD​ event in New York City. “But I can say that mini beauty packaging is almost always TSA compliant; minis simplify the original product in some way; and they are certainly always portable.”

Qosmedix new mini beauty packaging division is well positioned to help meet beauty maker’s needs in this space and to aid the proliferation of all things mini beauty.  

Digital world

The supplier’s new platform is designed for the same mobile, digital world where mini beauty thrives. Ittybittybeauty.com is an “online configurator [that] allows customers to choose from an array of categories, starting with jars, bottles, vials and tubes, features real-time 3D visualization with the ability to upload artwork directly onto the packaging, along with dynamic price estimation – a first of its kind in the beauty industry,” ​explains a company press release.

Qosmedix created the mini beauty packaging division as a resource for brands both big and small:  “In just four easy steps, Define It, Design It, Customize It and Quote It, indie and established beauty brands alike can easily source mini packaging for their sampling needs,” ​promises the company.

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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