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Fareva eyes expansion into the North American packaging market

By Simon Pitman , 07-Mar-2013
Last updated the 07-Mar-2013 at 17:25 GMT

France-based cosmetic contract manufacturer Fareva is planning expansion in its cosmetics packaging capabilities with the expansion of its recently purchased facility in Richmond.

The company serves the pharmaceutical, health care and food packaging categories, but is particularly focused on the further expansion of its cosmetic and personal care packaging business in North America.

“Many of our pharmaceutical customers have cosmetic, or cosmeceutical brands that can benefit from our contract manufacturing know-how,” said company spokesperson Jeff Funk, head of beauty sales, North America  - Fareva USA in an exclusive interview with Cosmetics Design.

“Fareva USA understands how to produce and fill FDA/OTC products.  We have over 25 years of experience including the quality concerns, testing protocol, and customer requirements.”

Focusing on a wide range of packaging solutions

The facility will produce bag on valve products, jars, bottles and pouches, as well as various types of lip balm packaging, while the company says that this expansion will be further bolstered by increased production at its two Brazilian plants.

In Brazil the Fareva Itupeva facility will remain focused on fragrance mix and fill, as well as aerosols, while the Louveira facility does tube, bottle and jar filling as well as mixing.

The company’s Richmond facility is its first manufacturing footprint in the US market, which the company says is backed up by its FarevaCare facilities in Europe, which include an R&D laboratory producing formulas for hair care, deodorants, facial skin care sun care and bath and shower products.

Expanding to service local markets

“We are expanding to service the local markets, namely to support our large, multi-national customer base.  The benefits include both global distribution, as well as contingency supply – chain opportunities,” said Funk.

“That said, Fareva is able to support our smaller, regional customers and we have the resources to service this breadth of customer base. “

The companies customer base lists all the biggest multinational cosmetic and personal care players, including L’Oreal, Mary Kay, Beiersdorf, P&G, Oriflamme, Avon, Elizabeth Arden, amongst others.

“Fareva allows you to concentrate on marketing your brand, not manufacturing the product.  Fareva USA’s brand ideal is: to accelerate value creation through effective partnership,” said Laurent Mialhe – CEO of Fareva USA.

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