Friday afternoon, the self-proclaimed world’s leading beauty company announced the signing of a deal to purchase skin care and makeup brand IT Cosmetics for over $1bn — validation of IT Cosmetics’ hard-earned reputation for innovation and consumer loyalty.
The private cosmetics company owns popular labels such as wet n wild, Black Radiance, Bonne Bell, Lip Smacker, and Physicians Formula; and now, in a move to restructure Markwins’ leadership, in-house promotions are being announced.
This month the cosmetics maker announced two in-house appointments to strengthen the global reach of its Origins and Jo Malone London brands. One is already in effect, while the other is set to take place this fall.
The Anglo-Dutch consumer goods giant has expanded its footprint in the men’s grooming space with the acquisition of Dollar Shave Club, one of the fastest growing personal care businesses in North America.