The global market for organic personal care is continuing to grow at an average rate of almost 10% as the maturation of the category leads to enhanced production and more effective certification.
Beauty behemoth Estée Lauder is aiming to target millennials with company CEO Fabrizio Freda saying it is an important focus, and has lined up the Lauder and Clinique brands to do this.
Andrea Van Dam, CEO, of Women’s Marketing, Inc., spoke with Cosmetics Design about how significant Hispanic women, crossover trends, and word-of-mouth marketing are for the category.
The global Makeup events are pressing on with their expansion into the Americas for the second edition of the Makeup in Sao Paulo event, highlighting the huge potential for the color cosmetics market in Brazil.
Cosmetics Design caught up with Paul Ireland, vice president at Japan-based fragrance specialist Takasago International, who shared his opinions about the importance of fragrance in branding, as well as the constant research and development of new fragrance molecules as a means of maintaining momentum in the industry.