The direct-sales cosmetics and personal care company has launched a new digital app that acts as a virtual assistant and makes mobile transactions a matter of course for the company’s on-the-go team of sales representatives.
Among consumers spending on masks and driving the skin care subcategory are young men, according to Connecticut-based Mënaji. The company specializes in care and color for men and sees multi-masking as a rising trend.
The personal care ingredients event producer, in collaboration with Euromonitor International, has just published analysis on the future of the category.
A strong performance from cosmetics and fragrances, as well as retails division Sephora, helped buoy group sales that have been hit by poorer sales in the domestic market, France.