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Hot Topics > Digital

Estée Lauder and L’Oréal are the cream of the digital crop

02-Nov-2012 - Estée Lauder and L’Oréal have shown their digital dominance as their brands topped the fourth annual 2012 Digital IQ Index for beauty firms.

L’Oréal opts for unusual way to engage women with first 'female-centric' Xbox app

04-Oct-2012 - In a world of Facebook, Twitter, and phone and tablet applications, cosmetics giant L’Oréal is breaking new ground to engage the consumer: a video games console.

MAC turns to employees to provide human touch to social media

03-Oct-2012 - Estée Lauder has been a long time front runner when it comes to social media in the cosmetics industry, and it has now upped the ante with its MAC Cosmetics...

New social media opportunity for cosmetics brands in China?

02-Oct-2012 - As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.

The power of YouTube: skin care brand sponsors blogger following viral success

27-Sep-2012 - Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of...

Estée Lauder expects growth to continue in e-commerce channel

25-Sep-2012 - e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.

Birchbox goes global with Joliebox acquisition

17-Sep-2012 - Cosmetics sampling specialist Birchbox has taken strides to increase its global footprint with the acquisition of Paris-based Joliebox.

Estée Lauder: Online business looking brighter than ever

30-Aug-2012 - Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s...


Social media plays a huge role in product discovery for beauty consumers

22-Aug-2012 - Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.

Mobile app developments so far in 2012....

24-Jul-2012 - With Mintel forecasting a rise in products which increase the interactivity between the virtual and real world like QR codes and mobile apps, Cosmetics Design takes a look at some...

Industry progress with social media so far in 2012…

25-Jun-2012 - With a recent poll finding a company's social media activity makes them appear more ‘accessible and responsive’ with US consumers, Cosmetics Design takes a look at how far the industry...

Beauty manufacturers need to embrace the internet to boost eCommerce sales

13-Jun-2012 - Internet shopping and online research use for beauty products is fast becoming a common practice for consumers giving suppliers a major opportunity to increase their eCommerce sales.

Is your company utilising social media enough?

07-Jun-2012 - A recent poll carried out by The Allstate Corporation and National Journal highlights that Facebook fans or Twitter followers of a brand are more likely to not only recommend, but also...

Social media can be a marketer’s dream come true

24-May-2012 - As interest rises and more companies turn to social media, the platforms could offer a vast opportunity for cosmetic brands if utilised correctly.

Social media becoming key to communicate latest developments

21-May-2012 - On the back of the in-cosmetics trade show in Barcelona, Cosmetics Design reflects with beauty blogger and consultant Imogen Matthews over the show highlights, themes and where the market is...

When it comes to men’s grooming, language is the Holy Grail

07-May-2012 - Despite men’s grooming becoming more popular, manufacturers still have to ensure they are marketing their products in the right way in order to get the most out of the market’s...

Social media plays a key role in reaching consumers for beauty brands

03-May-2012 - As more and more consumers turn to the internet and word of mouth becomes more important, social media will play a key role in engaging the consumer, according to a...

News in brief

Social media takes center stage as in-cosmetics organizes ‘twinterview’ with entrepeneur

29-Mar-2012 - The organisers of the in-cosmetics trade show have latched onto the latest social media trend and have arranged a Twitter interview with Will King, founder and CEO of King of...

Exclusive interview

Beiersdorf heralds social media as key to communication as its innovation drive continues

08-Mar-2012 - The way people connect and communicate with each other through social media has affected the way business is done and is a great source of innovation, according to Germany-based Beiersdorf.

Social media holds the key for customer interaction says L’Oréal

24-Feb-2012 - Cosmetics giant L’Oréal has identified social media as the final piece in the ‘digital revolution’ puzzle, opening up new opportunities for interaction between its brand and consumers.

News in brief

Nu-Life turns to social media with launch of Facebook page

07-Feb-2012 - With the goal of creating a social presence to connect with the public, NU-Life cosmetics has launched a new Facebook page to provide an inside look on the day to...

Companies must offer complete shopping experience to maximize e-commerce

25-Jan-2012 - As spending in the e-commerce arena continually increases year on year, companies need to start utilizing all the platforms available to create an evolved shopping experience.

Social media and mobile marketing sparks growth of couponing and discounting

17-Jan-2012 - Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher...

New PayPal-Facebook payment app should not influence beauty brands to monetize social media

02-Dec-2011 - As global payment giant PayPal launches an application for the Facebook platform, beauty brands should still concentrate more on managing their representation and engaging consumers than trying to monetize social...

Social media – not just an industry buzzword, but a genuine opportunity

29-Nov-2011 - Social media has been an industry buzzword for a long time, and as many companies have begun to get involved, some are still not maximising its full capabilities. Having seen...

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