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Hot Topics > Digital

CEW awards industry’s most powerful and influential women

21-Oct-2013 - This year’s CEW Achiever Awards have given the nod to some of the most inspiring women in the cosmetics industry, with key executives from Garnier, Clinique and Revlon all being...

Fashionistas, social shoppers and celebrity followers: how different types of women are influenced by social media

16-Oct-2013 - A study by two internet market research companies reveals how different types of female cosmetics buyers are influenced by social media.

Gillette is the ‘genius’ when it comes to digital

03-Oct-2013 - Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and...

Time for beauty brands to step into the digital age

16-Sep-2013 - Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and...

Croda releases mobile hair damage guide

11-Sep-2013 - Cosmetics ingredients company Croda International have announced the release of an updated, iPad-compatible version of its Interactive Hair Damage Guide.

The rate at which beauty boxes have taken off is ‘incredible’, says expert

07-Aug-2013 - The growing sampling trend and the rate in which the beauty box concept has taken off is ‘incredible’ according Euromonitor senior research analyst Virginia Lee.

Cosmegram

‘Like’ enough to buy? Study suggests Facebook pages hold little influence on cosmetics purchases

02-Aug-2013 - A new survey by Canadean Custom Solutions has found that fan pages on Facebook are having little influence on shopping behaviour in the fast moving consumer goods industry in the...

Skin care consumers more likely to be engaged by digital campaigns – study

17-Jul-2013 - New research underlines that skin care and sun care consumers are more likely to be engaged by online and mobile activities as well as being more influenced by internet ads.

Hair Care/ Color brands connect to consumers with Instagram

25-Mar-2013 - Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair...

Murad makes a move for a slice of the m-Commerce pie

21-Mar-2013 - Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.

Time for hair care to invest in digital rather than in declining channels

04-Mar-2013 - The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is...

L’Oréal and Nivea top of the pops on Facebook

17-Jan-2013 - Cosmetics brands L’Oréal Paris and Nivea are the most ‘liked’ on social networking site Facebook in the EU-5; the five main markets in Europe.

Beauty boxes transform beauty marketing and e-commerce

09-Jan-2013 - Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to...

YouTube the new social target for big beauty brands

07-Jan-2013 - In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for...

Getting a tablet this holiday season? Time for cosmetics to target m-commerce

18-Dec-2012 - In the words of a well-known beverage company, the ‘holidays are coming’, and this presents an opportunity for cosmetics manufacturers to not only sell their products traditionally, but also utilize...

US tops the beauty e-commerce tree but Europe shows potential

11-Dec-2012 - The US leads the pack when it comes to penetration and innovation in e-commerce, but there is now an opportunity for beauty brands in Europe following years of underinvestment in...

Estée Lauder and L’Oréal are the cream of the digital crop

02-Nov-2012 - Estée Lauder and L’Oréal have shown their digital dominance as their brands topped the fourth annual 2012 Digital IQ Index for beauty firms.

L’Oréal opts for unusual way to engage women with first 'female-centric' Xbox app

04-Oct-2012 - In a world of Facebook, Twitter, and phone and tablet applications, cosmetics giant L’Oréal is breaking new ground to engage the consumer: a video games console.

MAC turns to employees to provide human touch to social media

03-Oct-2012 - Estée Lauder has been a long time front runner when it comes to social media in the cosmetics industry, and it has now upped the ante with its MAC Cosmetics...

New social media opportunity for cosmetics brands in China?

02-Oct-2012 - As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.

The power of YouTube: skin care brand sponsors blogger following viral success

27-Sep-2012 - Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of...

Estée Lauder expects growth to continue in e-commerce channel

25-Sep-2012 - e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.

Birchbox goes global with Joliebox acquisition

17-Sep-2012 - Cosmetics sampling specialist Birchbox has taken strides to increase its global footprint with the acquisition of Paris-based Joliebox.

Estée Lauder: Online business looking brighter than ever

30-Aug-2012 - Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s...

Feature

Social media plays a huge role in product discovery for beauty consumers

22-Aug-2012 - Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.

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