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Hot Topics > Digital

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Customer engagement is key to staying on top of beauty e-commerce

06-Mar-2014 - Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty e-commerce, and mobile is tipped to grow in the next few years.

Beauty catching up online in time for cyber natives

05-Feb-2014 - A recent campaign by Benefit Cosmetics indicates that the beauty industry has entered 2014 with a renewed focus on harnessing social media to drive consumer engagement.

Beauty websites need to make themselves more mobile-friendly

29-Jan-2014 - Almost six in ten beauty websites in the U.S. are not mobile-friendly according to new data and this could become a big problem in an increasingly mobile world.

Digital holds key to success in China

14-Jan-2014 - Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use...

Mobile technology has increased value for beauty brands, but work still to be done

11-Dec-2013 - The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work...

Beauty brands need to focus on e-commerce sites to enhance customer experience

10-Dec-2013 - With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead...

L’Oréal brands further display their digital ‘Genius’

06-Dec-2013 - The L’Oréal Group has been highlighted as one of the best digital marketers in the business after three of its signature brands were labelled ‘Genius’ in a recent report....

The big brands board the digital beauty wagon

25-Nov-2013 - L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank....

Luxury brands CAN command the digital platform despite lack of sensorial experience

28-Oct-2013 - Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising...

Online discussion and ecommerce important for cosmetics brands

24-Oct-2013 - Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up...

Sustainability discussion can be heightened through digital communication

21-Oct-2013 - The on-going discussions about sustainability development in the cosmetics industry can be heightened through social media and digital communications, according to industry experts.

CEW awards industry’s most powerful and influential women

21-Oct-2013 - This year’s CEW Achiever Awards have given the nod to some of the most inspiring women in the cosmetics industry, with key executives from Garnier, Clinique and Revlon all being...

Fashionistas, social shoppers and celebrity followers: how different types of women are influenced by social media

16-Oct-2013 - A study by two internet market research companies reveals how different types of female cosmetics buyers are influenced by social media.

Gillette is the ‘genius’ when it comes to digital

03-Oct-2013 - Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and...

Time for beauty brands to step into the digital age

16-Sep-2013 - Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and...

Croda releases mobile hair damage guide

11-Sep-2013 - Cosmetics ingredients company Croda International have announced the release of an updated, iPad-compatible version of its Interactive Hair Damage Guide.

The rate at which beauty boxes have taken off is ‘incredible’, says expert

07-Aug-2013 - The growing sampling trend and the rate in which the beauty box concept has taken off is ‘incredible’ according Euromonitor senior research analyst Virginia Lee.

Cosmegram

‘Like’ enough to buy? Study suggests Facebook pages hold little influence on cosmetics purchases

02-Aug-2013 - A new survey by Canadean Custom Solutions has found that fan pages on Facebook are having little influence on shopping behaviour in the fast moving consumer goods industry in the...

Skin care consumers more likely to be engaged by digital campaigns – study

17-Jul-2013 - New research underlines that skin care and sun care consumers are more likely to be engaged by online and mobile activities as well as being more influenced by internet ads.

Hair Care/ Color brands connect to consumers with Instagram

25-Mar-2013 - Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair...

Murad makes a move for a slice of the m-Commerce pie

21-Mar-2013 - Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.

Time for hair care to invest in digital rather than in declining channels

04-Mar-2013 - The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is...

L’Oréal and Nivea top of the pops on Facebook

17-Jan-2013 - Cosmetics brands L’Oréal Paris and Nivea are the most ‘liked’ on social networking site Facebook in the EU-5; the five main markets in Europe.

Beauty boxes transform beauty marketing and e-commerce

09-Jan-2013 - Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to...

YouTube the new social target for big beauty brands

07-Jan-2013 - In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for...

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