The US-based market research firm has teamed up with The Professional Beauty Association (PBA) to source and provide detailed, highly accurate and actionable market information on the hair care sector to industry professionals.
The strategic collaboration will be referred to as ‘Kline PRO’ and will provide data that can help identify trends, benchmark performance, evaluate competitive beauty-related sectors, and aid in the decision-making processes for businesses involved in the cosmetics industry.
Targeting professional beauty
“We are thrilled to be in a position to fill the massive data void that has existed in the professional beauty world for years, and that our clients and the industry have confidence in our ability to do so," says Carrie Mellage, director of consumer products, Kline.
"Teaming with PBA will ensure the success of this program and will help make it a useful resource for the entire industry,” she adds.
The venture is to include the monitoring of transactional sales data from salon chains, independent salons, distributors, and salon/spa software management companies.
Kline Pro joins forces with the PBA
With a high degree of interest from several major companies within the professional beauty industry, PBA is actively encouraging its members and other parties to join in this initiative.
In saying this, Kline is set to be working closely with the Organisation, its members, and the broader industry to ensure data collection procedures and safeguards are implemented and closely followed to assure anonymity.
“PBA is continually working to broaden the scope and accuracy of industry research, which benefits our members and the industry as a whole,” says Steve Sleeper, executive director, Professional Beauty Association.
The organisation will also have access to additional Kline research and will be the exclusive trade association associated with the service in the professional market space. PBA members will have special 'member only' pricing and access to other unique Kline information that will also be contingent on membership.