Fragrance provider Inter Parfums has secured the licensing rights to Alfred Dunhill Fragrances, taking the contract over from current licensee Procter & Gamble.
The license is for a ten year period and gives Inter Parfums the exclusive rights to create, produce and distribute fragrance and related products worldwide under the Alfred Dunhill name.
The license agreement will run from April 3, 2013, when it has been agreed that the current license arrangement with Procter & Gamble will expire.
New men's scent planned for 2014
From this time Inter Parfums says it will take over the sales of the existing Alfred Dunhill fragrance collection for Spring 2013, while a new men’s scent is being mooted for a 2014 launch.
"We are enthusiastic about collaborating with this premier British brand and building the Alfred Dunhill fragrance enterprise into a major aspirational fragrance brand,” Jean Madar, Chairman and CEO of Inter Parfums, said
“Upon assuming responsibility for the brand, we will fine tune the current fragrance portfolio, which includes fragrances dating from 1934 to 2011. The new men's scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill's luxury positioning, along with brand appropriate marketing materials and a media campaign."
Alfred Dunhill the global brand
Alfred Dunhill was established in the UK in 1893 as a men’s luxury brand, primarily focused on the production of menswear, leatherwear and accessories.
It has evolved into global brand with a comprehensive retail outlet that includes self-managed stand alone stores, as well as outlets in high-end department stores and specialty retailers.
Currently the range includes fragrances, after shave, eau de toilette, sold under a number of brand names that include Black, 51.3N, Custom, London and Pursuit.
Inter Parfums goes on a shopping spree
Back in July 2012 it was announced that Inter Parfums has lost its licensing arrangement for Burberry fragrances and related products, its biggest selling brand to date.
Burberry bought back the rights to for €181m ($220m), a sum that has enable dInter Parfums to reinvest in new business, but one that is also likely to impact its financials significantly in the short- to mid-term.
Back in October, the company announced that it had bought the worldwide licensing rights to the Karl Lagerfeld fragrance and cosmetics portfolio, a twenty year agreement that will see the launch of new lines in 2014.