Fragrance supplier CPL Aromas hopes its new facilities in Dubai will increase its strength in the Middle Eastern region.
The company has been operating in the region for 30 years and refers to the opening of the 5000 square metre plot as a natural progression for the business within the market.
CPL Aromas has been present in Dubai for a number of years but the new, larger site provides more space for research and development staff, resident perfumers including the group’s director of perfumery, and the sales teams, the company claimed.
Commenting on the opening of the site, CEO Chris Pickthall said: “We are delighted to announce the completion of this substantial investment for the company that will significantly improve our service levels in this dynamic and important market.”
The facility will also serve the Indian sub continent and certain East African countries.
Middle Eastern market strong
The Middle Eastern market has been tipped by some as a safe haven during the global recession that is taking its toll on the North American and European markets.
According to Messe Frankfurt, the organisers of the upcoming show Beautyworld Middle East, attendance and exhibition participation is likely to be up on last year.
“From a trade perspective, during a time of economic uncertainty, export companies try to seek new lucrative markets like the Middle East in order to reduce their dependence on one or two larger developed markets, such as Europe and the USA,” said Andrea Werner, senior show manager of Beautyworld Middle East.
“This year, we have noticed an increase in the number of companies interested in exhibiting from the USA, Italy and Argentina, indicating more international awareness of the cosmetics and toiletries market potential here in the Middle East.”