The plant will primarily produce creams, lotions, shower products and lip care from the Nivea, Eucerin, and Labello brands for sales in Mexico, Central and North America.
In order to boost regional innovation, the building complex also has its own innovation center in which 20 researchers develop products for local consumer needs on-site.
“The investment in Mexico is an answer to the increasing demand in the North and Central American regions,” says Dr Ulrich Schmidt, board member for finance, supply chain and Latin America at Beiersdorf.
“Our production capacity and our ability to supply will dramatically improve. Furthermore, the close collaboration with the integrated innovation center will guarantee that we develop specific products for the Latin American markets and optimally serve regional consumer needs.”
The new facility took less than two years to construct and is located about 350 kilometers northwest of Mexico City in the state of Guanajuato.
With a production volume of about 280 million cosmetic products and 45,000 tons of product annually, the new factory is the second largest within the global Beiersdorf production network after Hamburg.
The number of employees will increase from 350 to about 600 by the end of the year.
Germany/ Mexico relationship
Germany’s foreign minister, Dr Frank-Walter Steinmeier, integrated the opening of the new plant into his two-day trip to Mexico.
Together with his Mexican counterpart Dr José Antonio Meade Kuribreña, Miguel Márquez Márquez, governor of the state of Guanajuato, and Beiersdorf board member Dr Ulrich Schmidt, he officially set the first production line in motion with the push of a button.
“I was happy to come to Guanajuato. When two countries like Mexico and Germany build a shared future that is also an important day for the Foreign Ministers,” he said.
“The fruits of Beiersdorf’s and many other German companies’ commitment are skilled jobs and a solid training program as well as research and development. I hope that these fruits thrive under the sun of Mexico.”