#2 Cecred (AKA Beyoncé’s new hair brand)
When creating her hair care range, global superstar Beyoncé shared that she had “began by creating the essentials for hair and scalp health” and prioritised the needs of textured hair types.
The range includes Clarifying Shampoo & Scalp Scrub, which is made with purple willow bark, tea tree oil, lactic acid and microcrystalline cellulose beads, and Hydrating Shampoo, which features hyaluronic acid.
Another of its product innovations is the Reconstructing Treatment Mask, which claims to replace depleted proteins in hair by using a patent-pending bioactive keratin ferment made with keratin from natural wool protein, along with lactobacillus ferment and honey.
![Youthtopia is a pre-ageing skin care line powered by upcycled apples. [Origins]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/origins-s-youthtopia-highlights-powerful-potential-of-upcycled-beauty-ingredients/17746852-1-eng-GB/Origins-s-Youthtopia-highlights-powerful-potential-of-upcycled-beauty-ingredients.jpg)
