StriVectin partners with Fusion
Anti-aging player StriVectin has partnered with Fusion Packaging for two 2014 product launches. The brand selected Fusion’s 30 ml and 50 ml Couture jar and 5 ml Ice jar for the StriVectinLABS Extreme Cream, as well as the 100 ml Ice jar for the Nourishing Cleansing Balm.
In further collaboration, the two teams worked to redevelop packaging for the best-selling TL Advanced Tightening Neck Cream.
“We are always looking at new ways to develop more environmentally conscious packaging to our customers,” said Dan Dominski, VP of Product Development, Engineering and Quality for Fusion.
“Brands are paying closer attention to the packaging materials that play a part in the overall brand story. At the end of the day, we all want to leave the world a better place.”