J&J go green with PE containers for its Brazilian sun care range

"The sun is associated with joy, fun, outdoor activity and nature and hence addressing the issue of sustainability by developing packaging that reduces damage to the environment reflects all that our brand stands for​," says Sundown marketing manager, Juliana Sztrajtman.

The line of sun care products featuring sugarcane-based polyethylene packaging is amongst other green conscious brands such as P&G and Shiseido.

Sustainability ​

The bio-plastic, produced from sugarcane ethanol is, according to Braskem, “100 percent renewable raw material that is also used as fuel in flex cars not only prevents CO2 emissions but also removes CO2 from the atmosphere​.”

“​The sustainable balance of green plastic shows that for each ton of green polyethylene produced, 2.5 tons of CO2 are captured and sequestered. Another advantage is that green plastic is 100% recyclable using existing processes​”, a Braskem spokesperson told CosmeticsDesign.com USA.

“Because green polyethylene is a high-value-added material, its recyclability is a very important characteristic, since it allows the material to be reused innumerous times, while the CO2 captured during the sugarcane cultivation process remains sequestered for the plastic's entire life cycle​”, they added.

Manufacturer’s advantage​

Said to possess the same technical properties and processability as resin made from fossil fuels, the company also stress that it does not require any new investments in equipment or technical adjustments, “which represents a very important advantage for the manufacturing industry​”.

To find out whether a product is made using this material, consumers must look for the "I'm Green" logo on the front and back of the packaging.