7 beauty marketing campaigns that made headlines in September
Brand activations, product updates, and partnerships defined this month’s marketing moves.
All stories
Mintel: US skin care innovation slows, K-beauty brands capitalize
“US manufacturers should interpret...the surge in Korean-made skin care launches in the US...as a signal to accelerate innovation, focus on efficacy, and consider partnerships or co-development with international brands to stay relevant,” said Andrew...
‘You can’t retrofit skin care’: Why this indie brand is betting on high-pressure processing biotech
Food-grade technology and in-house R&D are helping HPPY Skin rethink antioxidant formulation, founder Hannah Penn tell CosmeticsDesign.
K-Beauty World expands to Latin America via Ulta Mexico
The K-Beauty World retail platform is bringing a curated lineup of Korean skin care brands to Ulta Beauty Mexico, expanding its footprint after a successful US launch in July 2025.
Analysis: Barrier ingredients surpass retinol in consumer satisfaction
A comprehensive consumer review analysis from insights platform Yogi points to an ongoing shift in anti-aging skin care: while consumers still trust legacy actives like retinol and AHAs for visible results, growing concerns over skin irritation are...
Biotech targets men’s skin with exosome-based skin delivery system
Developed in-house by US-based men’s skin care brand Caldera + Lab, the system is designed for deeper penetration for targeted efficacy.
‘Avobenzone is safe,’ says toxicology assessment
A comprehensive toxicological assessment has reaffirmed the safety of avobenzone, a key UVA filter in over-the-counter (OTC) sunscreens, when used at approved concentrations.
Indie Insights: How Bend Beauty is building a future in ingestible beauty with sustainable science
Education and storytelling drive consumer trust in ingestible beauty, according to Marc St-Onge, founder of Bend Beauty.
Ecovia launches new award to spotlight Sustainability Start-Ups in beauty sector
A new award category, aimed at recognizing early-stage innovation, is being introduced at this year’s Sustainable Beauty Awards as Ecovia Intelligence.
FDA launches dashboard for real-time cosmetic safety data
The new FDA tool has registered a sharp increase in adverse event reports following the implementation of MoCRA.