
Molly Sims’ YSE Beauty eyes US retail growth
YSE Beauty has raised $15 million in a Series A growth equity round as the skin care brand looks to expand its presence in US retail and scale its direct-to-consumer business.
News & Analysis on Cosmetics Innovation

YSE Beauty has raised $15 million in a Series A growth equity round as the skin care brand looks to expand its presence in US retail and scale its direct-to-consumer business.

As beauty brands look to hit the ground running early in the new year, January has become a key window of opportunity for launching or renewing marketing initiatives tied to seasonal needs, cultural phenomena, and long-term brand platform rollouts.

Demand for compact beauty products rises, driven by travel retail, pricing and Gen Z consumer experimentation.