Archives for August 26, 2025

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Is Gen X the beauty industry’s power consumer? NIQ report says yes

Is Gen X the beauty industry’s power consumer? NIQ report says yes

By Cassandra Stern

With Gen X responsible for 25% of total beauty spend in 2025, the data shows that “winning strategies must align with real market dynamics, addressing the distinct preferences of this diverse and ever-changing consumer group,” said Tara James Taylor,...