Archives for July 23, 2025

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Sephora US and Lyft drive beauty shopping with “phygital” retail campaign

23-Jul-2025

By Cassandra Stern

This month, Sephora US launched its ‘Delivered to Beauty’ omnichannel marketing campaign, designed to strengthen the role of brick-and-mortar stores in an increasingly digital beauty retail landscape.

Goodbye ‘lipstick effect.’ Hello comfort capital

23-Jul-2025

By Cassandra Stern

With nearly four in 10 U.S. adults spending less on beauty and personal care, some brands are launching products with emotional appeal that offer the perception of a small-scale indulgence to compensate, according to recent Mintel data.