Social commerce continues to reshape beauty brand strategy, say Euromonitor experts
The data reflects how platform-driven discovery, livestreaming, and influencer content are shifting the competitive landscape for cosmetics and personal care brands.
Archives for July 3, 2025
NAD concludes P&G brand Crest’s Pro-Health Gum Detoxify toothpaste advertising claims supported by evidence
Following a challenge by oral care competitor GuruNanda, the National Advertising Division (NAD) found that Crest’s product labeling and online marketing, including use of the term “Gum Detoxify,” did not mislead consumers.
B Corp Beauty Coalition launches five-year plan to reshape industry standards
The 60-member coalition, which includes companies like Kaffe Bueno, The Inkey List, and The Upcycled Beauty Company, aims to drive systemic change through sustainable innovation, cross-brand collaboration, and regulatory advocacy.
New beauty innovations set to launch at Cosmoprof Asia
APAC is always an innovation hotspot for the beauty industry. Here’s a sneak peek at some of the launches that are set to be unveiled at this year’s Cosmoprof Asia show…