
McKinsey & Company finds beauty growth slowing while value pressures climb in 2025
Consumer skepticism, pricing scrutiny, and regional shifts are reshaping the global beauty market, according to McKinsey & Company’s State of Beauty 2025 report.
News & Analysis on Cosmetics Innovation
Consumer skepticism, pricing scrutiny, and regional shifts are reshaping the global beauty market, according to McKinsey & Company’s State of Beauty 2025 report.
Garnier has tapped into the e-sports and gaming space to capture the male beauty market, with products and activations specifically targeting this consumer group.