
e.l.f. Beauty to expand prestige portfolio and creator-driven reach via $1bn rhode acquisition
Characterized by e.l.f. Beauty as a “powerhouse alliance,” the deal with celebrity-founded rhode is expected to close in Q2 FY2026.
News & Analysis on Cosmetics Innovation
Characterized by e.l.f. Beauty as a “powerhouse alliance,” the deal with celebrity-founded rhode is expected to close in Q2 FY2026.