Archives for April 2, 2025

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Beauty brands face tough choices as tariffs drive up costs

Beauty brands face tough choices as tariffs drive up costs

By Cassandra Stern

Current and impending tariffs are squeezing margins for US cosmetics and personal care brands, but there are options for industry stakeholders to proactively respond, says Kimber Maderazzo from the Pepperdine Graziadio Business School.