News & Analysis on Cosmetics Innovation
e.l.f. Beauty, Dove, and Maybelline top the 2025 SeeMe Inclusivity Index. We spoke to SeeMe Index Co-Founder Asha Shivaji and Jason R. Klein to discuss what sets them apart from the competition.
The kit, “the only test on the market that can show bacterial diversity,” leverages microbiome analysis and “gold standard“ qPCR technology to provide consumers with personalized skin care insights.
“We hope the new icons and usage instructions will help new customers looking for safe, ethical, and effective products, discover the many ways to lather up with our soaps,” Christina Volgyesi, Dr. Bronner’s Chief Marketing Officer, told CosmeticsDesign.