
Leveling up beauty marketing: The gamification of cosmetics
From virtual try-ons to reward-based incentives, gamification is redefining how beauty brands like L’Oréal, Sephora, and e.l.f. Cosmetics connect with consumers—are you ready to play?
News & Analysis on Cosmetics Innovation
From virtual try-ons to reward-based incentives, gamification is redefining how beauty brands like L’Oréal, Sephora, and e.l.f. Cosmetics connect with consumers—are you ready to play?
In this CosmeticsDesign Q&A, discover how the GARDskin Dose-Response (DR) assay is transforming skin sensitization testing by providing a human-relevant, quantitative approach that could shape the future of fragrance ingredient safety assessments.
Singapore brand Allies of Skin CEO has identified the US as a pivotal market as it accelerates the next phase of its global expansion.