Marketing masterstrokes: How beauty brands are winning over consumers
From Garnier’s sustainability push to OPI’s game-day challenge, these beauty campaigns offer fresh insights for industry professionals.
Archives for February 4, 2025
Estée Lauder funds MIT research on biodegradable beauty materials
The new initiative will focus on sustainable cosmetic material R&D and solutions to blue and visible light exposure.
Self-Care and value: 74% of US consumers prioritize beauty and wellness in 2025
Over half of shoppers use face masks or bath soaks to relax, and 46% say their beauty routines bring them joy, making emotional connection a key trend, according to a survey by Bread Financial and Ulta Beauty.