
Fragrance industry 2025: Hyper-personalization, sustainability, and the wellness wave
From classic rose notes with modern twists to AI-driven personalization, fragrance brands are responding to a new wave of consumer demands.
News & Analysis on Cosmetics Innovation
From classic rose notes with modern twists to AI-driven personalization, fragrance brands are responding to a new wave of consumer demands.
A new study shows that popular oils like coconut, avocado, and argan penetrate textured hair, but their effects on hair strength vary based on hair type and bleaching.
Dove and Native are taking personal care to new heights by teaming up with food and beverage giants like Crumbl, Jarritos, and Dunkin’ to create sensory-driven experiences consumers love.