
Helen of Troy expands into DIY nail care with Olive & June acquisition agreement
The $240m deal will “leverage Helen of Troy’s complementary capabilities and scale to accelerate Olive & June’s growth”.
News & Analysis on Cosmetics Innovation
The $240m deal will “leverage Helen of Troy’s complementary capabilities and scale to accelerate Olive & June’s growth”.
ESW’s holiday survey shows that 66% of shoppers prioritize quality and price over brand names, presenting key insights for cosmetics and personal care manufacturers, suppliers, and brands to align with consumer expectations.
Launching in Spring 2025, 11:11 Beauty pairs Paris Hilton’s creativity with Guthy-Renker’s proven expertise as ‘one of the world’s largest DTC marketing companies’.