Beauty brands opt for multipart livestreaming
Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.
Archives for September 16, 2021
News in brief
Honest Company partners with Emerald Brand on tree-free paperboard packaging
New York-based Emerald Brand has signed a licensing agreement with The Honest Company for its 100% tree-free paperboard for use in beauty and cosmetic brands.
The skin microbiome brainstorm: Tech, claims and trend-driven NPD
Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?
Eco prestige: Estée Lauder to launch ‘more responsible’ Clinique bottles
International beauty major Estée Lauder Companies has partnered with French moulding specialist Roctool and packaging firm Pinard Beauty Pack to develop a reduced-waste prestige skin care bottle.