News & Analysis on Cosmetics Innovation
Today, the beauty retailer announced plans to begin opening stores in some 7 US states, implementing special Coronavirus guidelines that Ulta is calling its Shop Safe Standards.
The multilevel-marketing beauty company has taken a multifaceted approach to giving during the pandemic, producing hand sanitzer, making grants, donating product, and more.
Today, the Hawaii-based makeup brand launched a campaign to help fund MUAs that find themselves out of work because of precautionary Coronavirus-prevention measures.